03/26/2014 T-Mobile Un-Leash Announcement

In this photo provided by T-Mobile, T-Mobile CMO Mike Sievert has his hands full with complicated competitor rate plans during a press conference in New York, March 6, 2013. T-Mobile announced a simple and affordable no annual contract plan and said iPhone 5 will be in its stores and online April 12. INSIDER IMAGES/Gary He for T-Mobile (UNITED STATES)