[Written By External Partner]
Building and running a business is a rewarding process, but it can take a lot out of a person. Two of the biggest investments required include time and money – two things that most people want to save when possible. Fortunately, there are a few ways to save one or both, including the tips listed below.
Take Advantage of Free
There are many platforms and services out there available for free or very low cost, especially when your company is in its smaller stages. For example, apps like Asana provide free use for many of their features.
Using it allows you to set up projects, assign tasks to team members, and much more. It can help you with all of your project planning, keep you organized, and ease your workflow, all without the cost of some other project management apps.
There are also free apps for budgeting, like Mint, and creating invoices, as with Wave. No matter what you need to get done, there’s a good bet that you can find a free or deeply discounted app to help.
Automation is one of the most effective ways to save time. It can also save money, as it ensures things get done correctly and on time. And there are many things that you can automate, depending on your needs.
Social media is an important aspect of building your online presence, but posting consistently can be difficult if you’re doing it manually. Instead, you can write or have your content written in batches and use an automated scheduler to have it posted over time. This ensures they are getting out when you need them to, even if you’re not in the office yet.
You can do the same thing with your blog content. Most blog sites allow you to schedule out future posts. Doing so means you’re constantly posting content for your readers. Once you’ve scheduled your blog posts, you can schedule any related social media posts for the same time.
And what about the research you need for those blog posts? You can set up search terms with Google Alerts. It will then pull content related to those keywords and have it waiting for you when you’re ready for it.
Automation doesn’t stop there. You can automate everything from email responses to payroll and bill pay. Take a few minutes to think about the tasks that take your valuable time. With a little research, you can find plenty of tools to help lighten your load.
Another great option is to outsource some of your tasks. Outsourcing means that you are paying an expert to take care of things you’re not an expert at so that you and your team can focus on what you do best.
If you’re thinking this will cost you more money, that’s typically not the case. It’s usually a much lower cost to outsource than it is to pay a full-time employee to manage the task. And, as you can focus on more important tasks, it can help you earn more and grow faster.
Like automation, there are many tasks you can outsource. VAs or virtual assistants can manage your ongoing administrative tasks. If blogging isn’t your strong suit, you can outsource all or some of your content marketing tasks. Vazoola offers affordable SEO services to help ensure your company ranks well. You can even outsource hiring, training, payroll, and much more.
Keep Current Customers Happy
This may seem like an odd tip for saving time and money, but it’s an important one. While it’s always important to expand your customer base, it takes more time and money to acquire new customers than it does to retain them. And retaining them leads to a higher ROI, so be sure you are prioritizing your current customers.