Vimeo today announced two new features that enable creators to earn money from their films and videos. Available now, Tip Jar allows viewers to show their appreciation to creators by voluntarily contributing money to support their work. Over the next several months, Vimeo will also roll out an open pay-to-view service that allows creators to sell their work behind a paywall.
Vimeo’s focus on quality and creativity has allowed it to become one of the Web’s top 10 distributors of video online with more than 75 million monthly unique visitors and one of the world’s largest creative networks with over 13 million registered members.
Vimeo’s introduction of Tip Jar and its upcoming pay-to-view service provide a clear path for video creators to build businesses around the films and videos they create.
“Empowering creators to make money from their videos is a logical next step for Vimeo as a service and an opportunity to expand the overall marketplace for video creators and viewers,” said Vimeo CEO Kerry Trainor. “Established creators and emerging talent alike can connect directly with their audiences without the need to conform to industry standards around video format, price or timing releases.”
Vimeo’s Tip Jar enables video creators to crowdsource funds to support works directly from their viewers. Tip Jar will allow anyone to give tips before, during or after watching a video; Vimeo will pay 85 percent of the gross revenue to the creator. Starting today, Vimeo Plus or Pro members can choose to activate Tip Jar.
Vimeo’s pay-to-view service will be an open platform for video creators to sell access to their films and videos. Expanding on traditional rental and Video On Demand models, Vimeo’s pay-to-view service gives creators customizable options to sell their films and video content directly to their audiences and provide control over pricing, rental duration distribution location and other settings.
Vimeo will begin rolling out its pay-to-view service in beta preview this fall with a curated series of films. Vimeo will make the pay-to-view service available to all Vimeo PRO subscribers in early 2013.
“Creators have asked us for quite some time to help them monetize their work, but we think it needed an approach that put the controls back into the hands of the creators themselves,” said Dae Mellencamp, President of Vimeo. “We designed these tools to allow video creators to be as flexible as possible while providing the ability to financially succeed at various levels of viewership.”