Fitbit Announces the Fitbit Versa Smartwatch and Female Health Tracking Features

Fitbit has announced the Fitbit Versa smartwatch and Female health tracking on the Fitbit app. Check ou the pricing of the watch and the new features.

Fitbit has announced two new devices and female health tracking! We know that Fitbit smartwatches aren’t the greatest looking, but they provide a good amount of statistics. Today they announced two new devices, the Fitbit Versa (a smartwatch tracker?) and the Fitbit Ace, a tracker for kids. I am most excited for the “female health tracking” they have announced.

Woman wearing Fitbit Versa

Fitbit Versa (Smartwatch) 

The Fitbit Versa is a more universal watch. It has the squared design of the apple watch. It will come with Fitbit OS 2.0. You’ll get the things you’re used to from Fitbit like 3 -4 days of battery life, 24/7 heart rate tracking, and connected GPS. You can read bits from the press release below to see what else you’ll be getting from the Versa smartwatch. If you want to use the Fitbit Pay features, you will have to get the Special Edition Fitbit Versa, which include the NFC chip. The Fitbit Versa starts at $199, while the special edition Versa smartwatch goes for $230

Fitbit Versa SmartwatchVersa launches with Fitbit OS 2.0 for the company’s smartwatches, including a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, bringing the best of our mobile app to the wrist, including:
Stats at a glance: See your daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance all on your wrist.

More personalized over time: Reminders, celebrations, logging, insights, sleep summaries and social challenges, with prompts to take actions based on your data, coming later in 2018.
Versa also offers all the health and fitness features Fitbit users love most with 4+ days battery life:

Personalized fitness guidance: Enhanced 24/7 PurePulse® heart rate tracking, on-screen personal workouts from Fitbit Coach, 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.

Take charge of your health and wellness: Use Sleep Stages and Insights to see how well you’re sleeping and set a restful sleep schedule, and Cardio Fitness Level to see how fit you are; move more throughout the day with Reminders to Move. A relative SpO2 sensor opens the potential to track important health indicators in the future, such as sleep apnea.

Female Health Tracking on Fitbit 

I am excited to see female health tracking come to the Fitbit dashboard. Understanding how menstrual cycles affect physical health is helpful in achieving healthy weight goals.

Optimize your health, fitness and family planning with female health tracking. Fitbit is also introducing female health tracking to help women understand how their menstrual cycle connects to their overall health.
Fitbit - Female Health Tracking - Photo Credit : Fitbit Blog According to a recent Fitbit survey, 80% of women did not know how many phases are in a menstrual cycle and more than 70% were unable to correctly identify the average length of a cycle, demonstrating a lack of awareness about women’s health. Created for all adults who identify themselves as female in the Fitbit app,
Female health tracking feature lets you:● Stay on top of your cycle: Easily log your menstrual cycle data, and record symptoms like headaches, acne and cramps; helps you be more informed about your health and life planning, and, as needed, can help you show your doctor specific details for more personalized care.
● Know what’s ahead: See dynamic cycle predictions for where you are in your cycle and when to expect your period using Fitbit’s new proprietary cycle algorithm that gets smarter and more accurate as you log your period; see where you are in your cycle at-a-glance on your wrist.
● All of your data in one place: View holistic data in one place to reveal connections between your cycle and other stats in the Fitbit app, such as activity, sleep and weight trends to better manage your activity and sleep needs during certain times of the month.
● Period 101: Learn more about the menstrual cycle, ovulation, fertility and common misconceptions with educational content on the Fitbit blog through the Fitbit app.
● Connect with others: Join other women through Groups in the Community tab of the Fitbit app for support around key topics like periods, birth control, trying to conceive, pregnancy, and perimenopause and menopause.

Fitbit Female Health Tracking - Photo Credit: Fitbit Blog
Fitbit Female Health Tracking – Photo Credit: Fitbit Blog

● Personalized insights and guidance: In the future, as the database of female health metrics grows this data may help enable Fitbit to deliver even more insights, such as how your cycle impacts your activity, sleep, weight and nutrition, and potentially how these things can affect your cycle.

Learn more from the Fitbit Blog here