Grand Central Terminal’s popular Vanderbilt Hall has been transformed into a gaming experience. Thanks to a collab between Alienware and Twitch, the Artifact invites YOU to stabilize a rift in space. The Alienware Artifact is a multi-day event will take place all week, with the finale being on Friday.
Alienware Artifact
The Artifact invites participants to stabilize a rift in time and space through interactive glyph-matching puzzles. Up to three players at a time will work together as the environment around them transforms with frost, wormholes, and energy pulses. The experience culminates in a glowing loot box with exclusive prizes, including Alienware gaming gear. For solo adventurers, the challenge is even greater as they juggle all consoles themselves, but up to three people can play at once. The entire experience is powered by an Alienware Area-51 desktop.
We had a chance to try it out and it was a pretty straight-forward experience. When passing by, you definitely won’t miss it. It doesn’t last more than seven minutes.
For those who can’t make it to Grand Central Terminal in New York City, some Twitch streamers will be bringing you the action live. Valkyrae, Symfuhny, and Ludwig will host daily streams and there will be multi stream finale on Halloween. You can join in person or virtually. On Friday’s finale stream, creators and their fans will compete in a high-stakes showdown to restore final balance to the portal.
Prizes include Alienware gaming peripherals, backpacks, and a grand prize of 4x custom Alienware Area-51 Gaming Desktops valued at ~$5,000 each. Every participant, whether on-site or online, has a chance to win.
This collaboration between Alienware and Twitch celebrates gaming culture and innovation, uniting fans worldwide in a shared journey to explore new worlds. “The Artifact is more than an activation—it’s a celebration of what’s possible when technology and cultural creativity come together,” said Shannon Baxley, Global Marketing Leader at Alienware.
This is a free event in Grand Central Terminal in New York City. For official rules and details on The Artifact experience, please visit their official site here.
Alienware x Twitch Event Details:
- Location: Vanderbilt Hall, Grand Central Terminal, New York City
- Dates: October 27–31, 2025
- Hours: 12 PM –8 PM ET (Monday, October 27 –Thursday, October 30), 12 PM – 6 PM ET (Friday, October 31)
Digital Streams:
- Dates: Monday, October 27 through Friday, October 31, 2025
- Times: 6–8 PM ET (Monday, October 27 –Thursday, October 30), 4–6 PM ET (Friday, October 31)
