Samsung has released a short film in collab with Spider-Man: Brand New Day. With Samsung Unpacked a week away, the company is teasing the new Galaxy Z Fold 8 and Z Flip 8 smartphones.
In this short, you can see how many phones Spider-Man runs through while fighting crime. The Fabricator creates a new Galaxy Z phone, a clamshell folding phone with AI. Then a second phone is created in a new shape, “perfect for communication”. That new phone is likely the Z Fold 8. Hence the line “A brand new shape for a Brand New Day.”
Today, Samsung is premiering the next chapter of its recently announced collaboration with Sony Pictures’ Spider-Man: Brand New Day. The film is set to be released exclusively in theaters on July 31.
Directed by Emmy-nominated filmmaker, Marvel alum, and acclaimed production designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights crime and puts his phone through the wear and tear of superhero life.
In the spot, the Fabricator creates a number of devices for Spider-Man, built to stand up to the pace and unpredictability of life behind the mask. The teaser hints at what’s to come from Samsung Galaxy’s next chapter while Ned Leeds uses Spidey Tracker to stay on Spider-Man’s trail. Spider-Man fans should also keep an eye out for a range of exciting easter eggs hidden throughout the teaser.
The new brand spot, set in Peter Parker’s apartment, tells an original story that blends product innovation with actual clips from Spider-Man: Brand New Day, giving fans a peek into the highly anticipated film before its theatrical release on July 31. Today’s creative rollout teases a larger story that continues during Samsung Galaxy Unpacked on July 22.
Earlier this summer, Jacob Batalon, as Ned Leeds, helped unveil Spidey Tracker, an interactive fan experience powered by Samsung Galaxy. Now, Batalon is joining #TeamGalaxy as the brand’s newest ambassador.
“The Galaxy Z Fold is a perfect match for Ned and the creation of the Spidey Tracker,” said Jacob Batalon. “Getting to use the Fold7 and Galaxy Watch on set was a cool experience, and I’m excited to officially join Team Galaxy as a natural extension beyond the movie.”
