The party speaker category has exploded in the last couple of years. Last year, Sony joined with their ULT Field and Tower 9 speaker lineup. This year, they added the ULT Tower 5, ULT Tower 7, and ULT Tower Max speakers to the party speaker lineup.
SONY ULT TOWER 5 PARTY SPEAKER
The ULT Tower 5 is the smallest speaker of the three. While small, it still has deep bass, synced party lighting, XLR/RCA/Mic inputs, and up to 20 hours of playback time with the lights off and 12 hours with the lighting on.
The Sony ULT TOWER 5 speaker is available from September 2026 with a suggested retail price of $449.99 USD / $599.99 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.
SONY ULT TOWER 7 PARTY SPEAKER
The Sony ULT Tower 7 is larger than the ULT Tower 5, meaning it offers more battery life and can fill bigger rooms. It gets up to 30 hours of playback time with the lights off, and 15 hours with the lights on. For room-filling sound, the ULT Tower 7 has a large woofer, two mid-range speakers, two front tweeters, and two rear tweeters
The Sony ULT TOWER 7 speaker is available from September 2026 with a suggested retail price of $649.99 USD / $799.99 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.
SONY ULT TOWER MAX PARTY SPEAKER
The ULT Tower Max is the big boy. At 121 lbs, this speaker is the party. The sound and bass on this speaker are intense. It even has XLR ports that allow you to connect DJ controllers directly to the speaker. It has three woofers, two mid-range speakers, two front tweeters, and two rear tweeters to give 360 sound.
The Sony ULT TOWER MAX speaker is available from September 2026 with a suggested retail price of $1,499.99 USD / $2,099 CAD at Sony.com, Best Buy, Amazon, and other authorized dealers.
Every model features Sony’s signature ULT button, with ULT1, ULT2, FLAT, and LIVE6 – giving listeners instant access to multiple sound profiles:
- ULT1 enhances deep bass for a rich, low frequency sound that makes your heart tremble.
- ULT2 boosts even greater power, delivering body shaking bass and strong sound pressure.
- FLAT reproduces music exactly as intended, delivering a true-to-source listening experience.
- LIVE recreates the spacious feel of a live performance while preserving vocal clarity.
Sony Electronics today unveils three new speakers to its ULT POWER SOUND1 series: ULT TOWER MAX, ULT TOWER Sony Electronics today unveils three new speakers to its ULT POWER SOUND1 series: ULT TOWER MAX, ULT TOWER 7, and ULT TOWER 5. Designed for music lovers who want to feel every beat, the new ULT POWER SOUND party speakers combine deep bass, high sound pressure, and party features to create an unforgettable party experience. Whether hosting a party, DJing, dancing, or singing karaoke, the lineup brings powerful sound to any occasion.
Built around newly developed large circular woofers, large-capacity speaker cabinets, and ULT DUCT, the next-generation ULT POWER SOUND series lineup delivers stronger low-frequency bass performance than ever before. The speakers’ bold new robust and versatile design brings the energy of a live event into any space.
Co-created with Hip-Hop Sound Creators
The new ULT TOWER lineup is refined through co-creation with acclaimed hip-hop sound creators, including Grammy-nominated producer Dot Da Genius; award-winning drummer, producer, and musical director Daru Jones; record producer, songwriter, and DJ Dready; and audio engineer and producer Dennis “ROC.am” Jones. Drawing on insights from these artists and producers, Sony tuned the speakers with their valuable feedback in mind. As a result, the speakers deliver deeper low frequencies, greater impact, and clearer vocals, helping listeners connect with the music the way it was meant to be heard.
Built for Parties, DJs, and Karaoke
From casual parties to professional DJ setups, the new ULT TOWER lineup offers flexible connectivity including XLR, RCA and USB-C®2 connections.
New lighting modes makes it easier to switch the mood for different settings. BEAT delivers high-energy lighting synchronized to the rhythm, WAVE creates dynamic ambient effects for social gatherings, and MELLOW offers slower lighting patterns for relaxed listening.
Karaoke fans can connect Sony’s optional ULTMIC13 microphone for an optimized vocal experience. Plus, the new Party Chain feature uses Auracast™4 broadcast to connect multiple compatible Sony speakers5 and synchronize both music and lighting for an unforgettable party experience.
For larger events, users can connect compatible speakers in a stereo configuration, creating wall-to-wall sound coverage.
Bigger Bass. Bigger Impact.
Every model features Sony’s signature ULT button, with ULT1, ULT2, FLAT, and LIVE6 – giving listeners instant access to multiple sound profiles:
- ULT1 enhances deep bass for a rich, low frequency sound that makes your heart tremble.
- ULT2 boosts even greater power, delivering body shaking bass and strong sound pressure.
- FLAT reproduces music exactly as intended, delivering a true-to-source listening experience.
- LIVE recreates the spacious feel of a live performance while preserving vocal clarity.
For even more personalization, the sound can be fine-tuned with Custom EQ in the Sony | Sound Connect app.7
At the heart of the new lineup is Sony’s new circular woofer design, engineered to work with the large cabinet volume and ULT DUCT to produce deeper, more powerful bass and higher sound pressure.
The ULT TOWER MAX features three woofers — two front-facing and one rear-facing — for powerful bass and sound pressure that can be felt throughout the venue, supported by a high-powered amplifier. ULT TOWER 7 delivers powerful bass and sound pressure. ULT TOWER 5 delivers impressive bass and sound pressure from a compact design.
360° Party Sound – Powerful Surround Sound that Fills the Room
ULT TOWER MAX and ULT TOWER 7 feature 360° Party Sound, projecting powerful audio all around the space so everyone can enjoy clear vocals and powerful bass no matter where they are in the room. On the ULT TOWER MAX, four tweeters, mid-range speakers, and rear woofer work together to deliver rich, room-filling sound with deep, impactful bass.
Flexible Placement and Optimized Sound in Any Environment
Enhanced Sound Field Optimization analyzes both speaker placement and surrounding noise levels, then adjusts the overall sound balance across the full frequency range, not just the bass, to maintain clear, balanced sound wherever the party takes place.
The new range of ULT TOWER speakers also supports flexible positioning, whether placed vertically or horizontally.
Easier to Move, Easier to Party for Longer
Designed with portability in mind, the new speakers feature carry handles with a more comfortable grip. ULT TOWER MAX and ULT TOWER 7 also receive upgraded wheels with wider treads, making them easier to move across a variety of surfaces. ULT TOWER 7 and ULT TOWER 5 also feature an IPX4 rating8 in a vertical position, making them perfect to use outdoors. With up to 30 hours battery life on the ULT TOWER 79 and up to 20 hours on the ULT TOWER 510, users can keep the party going wherever they are.
Supporting the Next Generation of Music and Dance
Sony has reached an agreement with Red Bull for sponsorship of Red Bull Dance Your Style 2026. Based on this sponsorship, Sony will support Red Bull Dance Your Style events, including the National Final USA in September 2026 and the World Final in Switzerland in October 2026, as an official wireless speaker partner. Through this partnership, Sony will contribute to the growth and development of the dance community.
Sony is also supporting aspiring DJs through its partnership with Your Shot. As the program’s official audio partner, Sony will provide ULT POWER SOUND speakers and headphones to help participants develop their skills, express their creativity, and connect with audiences through music.
Environment in Mind
Our products also take the environment into consideration. Approximately 35% of the total plastic used in the ULT TOWER MAX is recycled plastic, incorporated into multiple parts of the speaker body, while approximately 20% of the total plastic used in each of the ULT TOWER 7 and ULT TOWER 5 is recycled plastic11. This reflects how Sony strives to reduce the environmental impact of our products.
