Beats recently added phone cases to their portfolio, and now they are adding charging cables to their brand. They are charge cables with all the connections, usb, usb-c, and lightning.
They start at $18.99 for a single cable are available in four colors: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. They come in different lengths and configurations, USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning.
Beats Cable Press Release
Beats today announces its first-ever collection of reinforced charging cables in an assortment of lengths and colors. Beats Cables are available to order starting today at apple.com in four electric colors—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at $18.99 (US) for a single cable and $34.99 (US) for a pack of two.1
Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying.2 The cables are available in two convenient lengths—1.5 meters and 20 centimeters (8 inches)4—for both stationary and portable use.
The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Power adapters are not included in purchase.
“Pill People” Campaign
To launch Beats into this new category, the iconic “Pill People” return for a comedic spot highlighting the cables’ features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, the campaign is available now across Beats’ social media channels.
Watch the campaign HERE.
“From bold colors and packaging to bringing product features to life with the Pill People campaign, we’re energizing this category in true Beats fashion,” said Beats CMO Chris Thorne.
Compatibility and Features
USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.
When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates. For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet.
USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates.
USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay—with fast charging on select iPhone and iPad models.
Bold Colors
Beats Cables come in an array of colors—including Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—and a variety of lengths, including:
• USB-C to USB-C (1.5 m) in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. • USB-A to USB-C (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.*
• USB-C to Lightning (1.5 m) in Bolt Black, Surge Stone, and Rapid Red.* • USB-C to USB-C (2-pack, 1.5 m) in Bolt Black.
• USB-A to USB-C (2-pack, 1.5 m) in Bolt Black.
• USB-C to USB-C (20 cm/7.8 inches) in Bolt Black.
• USB-A to USB-C (20 cm/7.8 inches) in Bolt Black.
• USB-C to Lightning (20 cm/7.8 inches) in Bolt Black.
* USB-A to USB-C (1.5 m) and USB-C to Lightning (1.5 m) in Rapid Red will be available this summer.
Designed with the Environment in Mind
Beats’ cable packaging is made from 100% plant-based material sourced from recycled fiber and sustainable forests.6
Pricing and Availability Beats cables are available to order starting today for $18.99 (1.5 meters and 20 centimeters) and $34.99 (1.5 meters, two-pack, USB-C to USB-C and USB-A to USB-C) from apple.com in the US, with on-shelf beginning Thursday, April 17.
