As a Latina, having fun merch that represents our Latino roots with pride is great. Patty Delgado, has done just that with the lifestyle brand, Hija De Tu Madre (HDTM). She founded Hija De Tu Madre to showcase authentic Latino representation through fashion and accessories. This includes hoodies, necklaces, shirts, and accessories.
Hija De Tu Madre has teamed up with Verizon to create an exclusive mercado bag that celebrates the role both mothers and small businesses play in strengthening communities.
“My mom is one of my greatest design inspirations and this collaboration between Hija De Tu Madre and Verizon celebrates the strength, beauty and inspiration that our mothers give. I’m excited to share our bag with mamis all over the country,” said Patty Delgado, CEO and Designer of Hija De Tu Madre.
Starting on May 7th, customers visiting select Verizon retail stores across the nation will receive a limited-edition Mother’s Day mercado bag with purchase. For fans of the brand who can’t make it in store, mercado bags will also be available online for a limited time at hijadetumadre.com while supplies last.
HDTM’s mission of showcasing authentic Latino representation through fashion and accessories that carry culture with pride resonated with Verizon’s values and underscores its commitment to the prosperity of the Latino community.
