Mattel’s it-girl, Barbie, and Verizon Home Internet have teamed up to bring to life a real Barbie DreamHouse, which will be known as the Barbie StreamHouse. As you can tell by the name, Barbie’s staple DreamHouse is now decked out with holiday decor and connected devices.
A fun pop-up with interactive experiences during the “most wonderful time of the year”, the Barbie StreamHouse is a chance to go through a virtual shopping experience and a chance to get exclusive merchandise. See full details in the press release below.
With Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken, and all of their friends at the forefront of Verizon’s 360 marketing campaign — across digital, TV, social media, and outdoor billboards — fans will see the iconic, instantly recognizable Barbie DreamHouseTM turn into a Barbie StreamHouse powered by Verizon. The centerpiece of the campaign, the Barbie StreamHouse, captures all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – including gaming, connected home devices, and exclusive savings through Verizon’s myPlan. A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York City and will surely be THE holiday family destination of the season.
Learn more here: StreamHouseExperience.com
Visiting the Barbie StreamHouse IRL
A must-see destination in NYC this holiday season, the Barbie StreamHouse, powered by Verizon, will be open to fans of all ages from December 12 – 15 in the heart of NYC’s SoHo neighborhood at 214 Lafayette Street, in Manhattan New York City. Guests will be delighted by a variety of activities including:
- An interactive experience designed to be shared: Attendees will be guided through the house via a mobile experience hosted by Barbie with holiday photo opportunities, interactive games, surprises, giveaways and more.
- Exclusive merchandise: A few lucky Verizon customers who attend the pop-up will have the opportunity to score exclusive merchandise, including T-shirts, customized phone cases, and more.
- The best holiday gifts inspiration: Visitors can tackle their dream holiday list with a virtual shopping experience featuring the hottest holiday gifts from Barbie and Verizon, including the Barbie Phone, Verizon’s Gizmo Watch, and more.
