If you have spent any time tracking creator gear over the last decade, you know Insta360 didn’t just join the action camera market; they completely flipped it on its head. The brand made a massive statement right in the heart of New York City, officially opening the doors to its brand-new retail experience store in Times Square, New York City.
Coming off major milestones, celebrating 10 years in the space and surpassing 10 million customer shipments, the new NYC footprint joins Tokyo as part of a global retail rollout, with Europe (including Amsterdam) set in their sights next.
While most of us know Insta360 from viral clips across our social feeds, this Times Square location is built around getting actual hands-on time with their entire ecosystem. Walking through the floor, it’s clear how far the lineup has expanded beyond traditional 360-degree video into dedicated vlogging setups, action sports, and pro mobile production.
Here’s a quick look at the gear taking center stage at the new Insta360 storefront:
- The Flagship X Series 360 cameras: Still the gold standard for full-surround capture. The signature “invisible selfie stick” effect remains one of the best tricks for action sports, travel, and third-person POV tracking without a crew following you around.
- Insta360 Ace Pro Action Cameras: Built with a large image sensor and co-engineered with Leica, this setup targets traditional action shooters and daily vloggers. The flip-up display gives you generous screen real estate to frame yourself properly, and a magnetic quick-release mount makes swapping positions fast.
- The Insta360 GO Series: The tiny, modular pill-sized camera line remains a standout for lightweight POV capture. Because the camera detaches from its housing, you can snap it onto a shirt, a hat, or even your pet’s collar for frictionless, hands-free video without wearing a heavy chest harness.
- Smartphone Stabilizers & Creators’ Gimbal Camera: Beyond mobile gimbals with active subject tracking, the store showcased their stabilized gimbal cameras, the Insta360 Luna Ultra and Luna Pro, with a clever detachable screen. It lets you place the camera across a table or on a tripod and still monitor framing, adjust settings, and pull controls completely wire-free.
- Pro Audio & Custom Accessories: From dedicated creator mic setups to custom modular accessories, the space allows you to test how everything connects before you pack it into your gear bag.
Having a dedicated space to try the mounts, test the software workflow, and feel the weight of these rigs in person is a huge plus for local creators and visitors alike. If you’re strolling through Midtown, it’s well worth stopping in to test out the hardware for yourself.
Insta360 Store Grand Opening Highlights
The grand opening at 1515 Broadway featured a day of immersive brand experiences and celebration dedicated to Insta360’s growing New York City community. Insta360 Co-founder and VP of Marketing Max Richter led the official ribbon-cutting ceremony alongside renowned filmmaker Casey Neistat. As a longtime user of Insta360 technology, Neistat’s participation underscores the brand’s deep connection to the professional creator community. The event also featured YouTubers Jesse Wellens and Jeana Smith—both veteran advocates of the brand—who served as honorary store managers, providing hands-on product walkthroughs and engaging directly with local users.
In a nod to Insta360’s action-first spirit, the brand also hosted a “Ride Bold” rally, a cycling event that sent 100 riders past iconic New York landmarks to capture the city using Insta360 hardware. The opening attracted long lines of customers waiting outside the store for hours for a chance to explore interactive camera demos, enjoy exclusive opening-day giveaways, and interact with honorary store managers.
You can visit the Insta360 Times Square store at 1515 Broadway in Manhattan, New York City. It’s close to 45th Street and 7th Avenue.
