New Apple AirTag With Louder Speaker and Expanded Range

I travel often, and while I usually forget to pack something, I never forget to pack my AirTag. One of my suitcases even has a designated spot for it.

What is an Apple AirTag?

An (Apple) AirTag is a small, round gadget, shaped like a large button, that tracks your devices. You use Apple’s “Find My” app to track devices with AirTags. It was released back in 2021. I feel better traveling knowing that I can track my luggage. Might be my favorite Apple gadget. I am happy to see that Apple has announced a new Apple AirTag.

New Apple AirTag

The new AirTag has great tracking, even more so now with an expanded find range and a louder speaker. It uses haptic, visual, and audio feedback for precision finding, up to 50 percent farther than the original AirTag. That’s all, thanks to a new Bluetooth chip.

What’s even more amazing is that, with the new “Share Item Location” feature, which lets you share location with third-party users, you can recover misplaced items since Apple has partnered with more than 50 airlines to securely deliver “Share Item Location” links. Once the user is reunited with the item, the shared location is disabled.

From Apple’s Press Release:

For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.

With its updated internal design, the new AirTag is 50 percent louder than the previous generation, enabling users to hear their AirTag from up to 2x farther than before. Paired with its enhanced Precision Finding capabilities and distinctive new chime, AirTag now makes it easier for users to find their important items, such as keys hidden deep in between couch cushions or a wallet as they head out the door.

Find My makes it easy to locate AirTag, Apple devices, and compatible third-party devices, as well as keep up with friends and family, all while protecting user privacy. If AirTag is out of range of its paired iPhone, the Find My network can help track it down. The Find My network is a crowdsourced network of Apple devices that use Bluetooth technology to detect the location of an accessory or device, and report their approximate location back to the owner.

Apple AirTag Pricing and Availability

  • The new AirTag is available to order on apple.com and in the Apple Store app today, and will be available at Apple Store locations later this week. The new AirTag will also be available at Apple Authorized Resellers.
  • Customers can add a personalized engraving to the new AirTag for free during checkout on apple.com and the Apple Store app.
  • AirTag is available in one- and four-packs for $29 (U.S.) and $99 (U.S.), respectively.
  • The Apple-designed AirTag FineWoven Key Ring is available in fox orange, midnight purple, navy, moss, and black for $35 (U.S.).

I am definitely getting a few of these for my international travels. While I do leave one in my gear bag and carry-on luggage (for times when I am forced to check my bag), I’d feel better with all these new features.